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September 16, 2022

HapiFam Replaces Scratch Card Promos with NFTs in Cereal Boxes in Malaysia

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HapiFam Replaces Scratch Card Promos with NFTs in Cereal Boxes in Malaysia
A Malaysian cereal company replaced its scratch cards with Enjin NFTs, minted via QR codes in the cereal boxes.

HapiFam, a Malaysia-based provider of food and baby products, has found an innovative way to use QR codes and blockchain technology to engage their customers and reward them for their loyalty. They partnered with Enjin Beam to create a QR-based loyalty program that allows customers to earn rewards by scanning QR codes on HapiFam products.

These rewards come in the form of digital collectibles, which can be stored securely on their digital wallet and traded or sold on a decentralized marketplace. 

Let's take a closer look at how this program works and what it could mean for the future of customer loyalty programs.

Family-Friendly Brand HapiFam Rewards its Customers

HapiFam has started using Beam to package scratch cards with its products, particularly HapiHeros Natural Baby Cereal. Each scratch card has a QR code that, when scanned, beams a special non-fungible token (NFT) into the customer's digital wallet.

And it's not just any NFT – it's a HapiHero, one of four different characters inspired by the elements of fire (Feugo), water (Hydro), earth (Rocky) and air (Bolt). There are a limited number of each character, so customers have a chance to collect them all.

To make the experience even more fun, each HapiHero has its own superpower, personality, and dream. They're also a constant reminder of HapiFam's commitment to healthy living and environmental sustainability, which has made the company a hit with families in Malaysia.

This is a great use of blockchain technology, as it combines the physical and digital worlds in a fun and interactive way. 

In an interview with Enjin, Tze-Co Gwei, CEO, AstraBaby (HapiFam's parent company) said that they are releasing 4,000 HapiNFTs for this promotion. 

And it's not just a gimmick—the NFTs that are beamed into the wallet are actually quite valuable, as they can be used to unlock special content and rewards on the HapiFam website. The NFTs can even be sold for a secondary sale on the Enjin Jumpnet marketplace.

For example, one HapiNFT can be exchanged for a free HapiHeros Natural Baby Cereal. And if a customer collects all four HapiNFTs, they'll unlock a whole host of rewards, including a three-month supply of HapiFam products and a chance to win more prizes in the future.

With the help of Enjin Beam, HapiFam is turning its customers into fans, and its products into collector's items – minus all the fuss and hassle of traditional loyalty programs and complicated crypto onboarding platforms.

"The reason we use Enjin is it is the easiest platform for a non-crypto person to use," Tze-Co said. 

According to him, Enjin is a great way to introduce NFTs to customers who are otherwise not familiar or do not have enough crypto knowledge. They do not need to buy or trade crypto on more advanced platforms to be able to use NFTs, simply using the QR code to beam the NFT to their digital wallet.

Enjin Beam: Paving The Way to A Digital Future

The launch of the HapiHeros NFT First Generation is just the first step for AstraBaby.

Within the next year, the company aims to work with Enjin and launch several more blockchain-based products and services such as a HapiVerse rewards platform, a decentralized autonomous organization (HapiDAO) and more.

This is a testament to the power of Enjin Beam and the potential it has to change the way we interact with the physical world. Something as simple as a QR code can have much more complex applications, and now, small businesses like HapiFam are using this technology to create innovative new products and services.

Tze-Co shared how at first, it seemed like a daunting task to get into blockchain technology. However, with Enjin's easy-to-use platform and helpful support team, AstraBaby was able to launch HapiNFT with ease. Now it has big plans for the future and is looking to use Enjin's technology to power its entire ecosystem.

Not only that, Tze-Co believes that Enjin can make NFTs more accessible to the general public and pave the way for mass adoption. 

From its launch in 2018 to today, Enjin Beam has made it possible for businesses of all sizes to distribute valuable blockchain-based items via any visual medium. This is making the future look a whole lot brighter—and a whole lot more digital.

Well, with Enjin Beam, we're just scratching the surface. Thanks to businesses like HapiFam, we are paving the way for a digital future—and we can't wait to see what comes next.

HapiHeros Baby Cereal is available in Malaysia at HapiFam's official online store, Shopee, and select specialty stores and pharmacies.

Interested in using QR codes and Enjin Beam to grow your business? Talk to us.

HapiFam Replaces Scratch Card Promos with NFTs in Cereal Boxes in Malaysia
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